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Bespoke Bureau

Exclusive Hotel Butler, Creche and Guest Management Training Courses








espoke Bureau is proud to introduce to you: The Bespoke British Butler & Nanny Academy for your unique 5 star Hotel setting. We train existing hotel staff, crèche workers, Front of House reception staff & Butlers to become the best of the best.

The Bespoke British Butler Academy is an award winning and exclusive Butler & Hotel Management school that can come to you or receive your staff at our 2 training sites in the UK.  We offer our clients the most exclusive training in the world and will ensure that your 5 Star Hotel staff will deliver a 10 Star service to match your Hotel’s great reputation.

We are experts in setting up Hotel Butler departments, Food and beverage departments as well as crèches and babysitting facilities.

We offer various length training modules, from 1 day up to 1 month depending on your time, schedule and budget. Our butler training programme which can be adapted to suit each individual property’s requirements is designed to train domestic butlers and live-in butlers for hotel and private homes to achieve the highest level of professional hospitality.

Each training subject is broken down into the smallest detail so that butler trainees understand and feel confident once they have achieved the highest standard. There is a mass amount of detail to be learned and so to ensure the trainee fully understands and is confident and competent in each subject, many of the subjects are taught using role play and practical hands-on tuition by experienced instructors. An important element of the training is to show how each department and individual member of staff affect the satisfaction, or otherwise, of every guest.

Butlers at a supervisory level are encouraged to attend so that they understand the goals and aims of their staff through role playing almost every scenario.



Morley old hall is our in house residential school where you can send your staff if you don’t want us to come to you


Why train your staff with the British Butler training academy?


  • Our British Butlers and Childcare trainers are the finest and most experienced in the world. With over 500 years’ experience between the 15 of them, we offer a vast knowledge of the 5 star Hotel industry and domestic history of some of England’s and the rest of the world’s finest Stately Homes, Hotels and Estates. Our mission is to pass on to you, our knowledge of this wonderfully unique profession.
  • The British Butler training course belongs to the award winning, British Butler Academy (BBA) and the certificate is well known worldwide and is acknowledged as THE best Butler training school in the world.
  • Our Butler training offers the very highest private service that would be required by top society of today, managing and running their private residences and 5 star hotels and resorts.
  • We tailor make your training depending on your hotel’s unique ratings and we will make sure that your serviced stands out in front of the rest of the elite.
  • Flexibility. You can come to us and either train in London and/or one of the stately homes we use or we can come to your hotel.



Who trains with us?


  • 5 Star hotels and resorts turn to us for staff training, consultancy and recruitment.
  • Butlers, Crèche workers, Nannies, Housekeepers/Maids and Service minded people Anyone in the service industry who wishes to excel into one of the best in the world


Who are we?

Director and Founder: Sara Vestin Rahmani
Sara has an outstanding reputation within the World’s Elite entrepreneurial and business community. Originally from Sweden, Sara came to work professionally in the UK in 1998 and quickly excelled in her executive career. In 2003 she started her first business and her success has boomed since then. Her services are very much sought after and Sara has won numerous business awards over the years. Sara sits on various executive committees as well as being chairperson for several children charities over the world. Sara also owns a number of successful businesses in the United Kingdom, all in the 5 Star service industries, including internationally reputable nanny/au pair agency & Nanny Academy Peek-a-boo Childcare and Cupcakes Nanny Agency. Companies and Hotels all over the world fight to work with Sara. Google Sara Vestin Rahmani for info

Butler trainer: Robin Stuart
Robin’s career as a Butler stems back to the early 1980’s and he has worked in VIP Private Households such as VIP family estates, Royal palaces all over the world as well as on 5 star cruise ships, Hotels and very high end restaurants. All of Robin’s jobs have been in positions of responsibility, where maintaining these standards was of the upmost importance. Robin is a wonderful trainer who is able to offer our clients 5 start training in households and Hotels alike. Robin likes to be hands on and lead from the front. He believes in teamwork and is fun to be taught by

Butler trainer: George Telford
Mr Telford, head butler is today one of our leading and most significant professional butlers with over 25 years of experience within the trade. He began his butler career in 1985 by working for a VIP family overlooking their 3 stately homes before continuing on to Butler/Steward Private Yachts. After this he worked for a Royal Middle Eastern family for a number of years and then onto the 5 star Hotel industry. Now George Predominantly teaches at our Butler school and is a popular choice for 5 Star hotels and Individuals like around the world as he is easy to understand and implements his personal touches in his teaching.

 Butler trainer: Stephen Ford
Stephen ford is a well-known qualified professional Butler with over 20 years of experience in the industry. Stephen is he is a prime illustration of everything a butler needs to be. Starting his profession in the Royal Air Force in 1986, he excelled in the field before continuing as a butler in an English Manor House for a number of years. After this he went to work on 5 Star cruise ships supervising a multi-tasking team of 30 before moving on to NHW Russian and other Western VIP private families whose houses and budgets he managed.  Stephen’s obligation to professionalism and discretion are never compromised and this makes him one of the finest British Butlers there ever was.  Steve is one of our best trainers and gets booked up well in advance.




History of the Butler
A butler is a domestic worker in a large household or a Hotel. A butler is historically male and in charge of male servants but these days he will often manage all staff, including the female staff. The butler had and still has the highest servant status and best pay. These days, in modern houses, we use titles such as house manager and estate manager. Modern day butlers are considered to be one of the most versatile domestic employees, as the role has evolved into a diverse range of quality services. The main role is a balance of management and liaison of services. The precise duties of the employee will vary to some extent in line with the title given, but perhaps more importantly in line with the requirements of the individual employer. Frequently a butler will assume a combination of roles, varying from head waiter, chef, valet, chauffeur to personal assistant, usually complimenting each role with ease and distinction. Consistent to all butler roles however, are the essential characteristics of refined discretion, dignity, perfection and excellence in service and standards. Today, female butlers are often required and make up for about 1/5 of the UK Butler population, i.e. 20% of the market. Bespoke Bureau has female Butlers that are very good. To be defined as a great Butler, you must possess a wealth of experience and/or formal education through butler schools for distinguished excellence.  With our Butler training you will be the best.


A good butler will have knowledge of or possess the following skills:

  • All types of Service including Silver, Butler, Russian, etc.
  • Hiring, managing, supervising and dismissing of domestic staff or Hotel Staff plus have a good knowledge of general housekeeping practices for guiding and training other staff. These should include: Care of antiques, Books , Curtains ,Pet care, Ceramics, Silver ,Food hygiene, Food preparation, Metalwork , Art work, Flowers, Table setting, Rugs, Linens, Houseplants, Menu Planning
  • Keeping employee records and understanding HR and Recruitment structures
  • Keeping household accounts and Budgets
  • Stock control, Valuations & Inventories
  • Liaising with contractors, suppliers and services

A Bespoke Bureau Butler anticipates everything and overlooks nothing. He instinctively knows what to do and how to act in every situation. They are invisible yet always available. He knows who to meet and how to greet and when to disappear. Friendly but never familiar; they are the soul of discretion. Never flustered, a Bespoke Bureau butler remains composed at all times and always dresses immaculately. His/her every move is intuitive.




Read and see The famous Bespoke Bureau and Peekaboo in the Press:


The Guardian does 6 colour pages on The Yacht Academy
The world news org radio and online on Bespoke Bureau
Time out Dubai interviews Vestin on Butler trends
TVH11-The return of the Butler
CNN reports on Bespoke Bureau-From Jeeves to Jiang
Evening standard recommend Bespoke’s Butlers
Arabian Business meets with Vestin at the Yacht Academy
6 page story on Bespoke Butlers in the Jazeera Magazine by Sakhr Al-Makhadhi
The Global Post interviews Sara Vestin on Butlers
Washington DC and Chinese CCTV’s Richard Bestik visits Peek-a-boo
Tokyo TV News on Bespoke Bureau
Channel 4’s Brunch gets a visit from our Head Butler

CBS This morning reports on Bespoke Bureau

Paris Match Magazine speaks to Peek-a-boo

Swedish Dagens industri and PS tells about our success

Hotelier Middle East reports on Bespoke Bureau

The times report on the Modern Butler

Al Arabia News on our Nannies and Butlers

Arabian Business News reports on our Mid East Demand

Australia’s courier mail on Bespoke Bureau

The Daily Telegraph in Australia on Sara Vestin and Bespoke

News.com in Australia reports on London’s Finest academy

Adelaide Now reports on Butler Trends

Australian News talks to The bespoke Bureau

Daily Mail reports on Bespoke Bureau

Reuters TV pays a visit to our London Academy

New York based Alex Burton talks to Sara

Russian TVC news channel reports on the Butler School

CCTV in China visits the school

Spanish Elmundo reports on Bespoke

The Economist Oct 2012

Sky news Oct 2012

Independent Oct 2012

Bloomberg TV Jan 2012

BBC Breakfast Mar 2012


Butler trends in China

China’s demand from Bespoke Bureau

British Butlers on the rise

Sweden reports on their Native Sara and Bespoke

Women’s everything interviews Sara on her businesses

The Telegraph-Chinese  Nannies in the risehttp://www.telegraph.co.uk/education/3355602/Chinese-with-dummies.html









Why choose the Bespoke Bureau Hotel Program?


In today’s economy, service can be the differentiating factor in choosing a

hotel. The Bespoke Bureau course comprises ten individual classes that cover

all of the practical skills needed to set your hotel apart and deliver

Butler service at the highest level. These classes include:

  • Setting the Scene in the General and Living Room areas
  • Setting the Scene in the Bedroom and Bathroom areas
  • First Impressions, Body Language and Guest Arrival
  • Grament Care and Laundry Protocol  
  • Etiquette Best Practices for Room Service Table Setting Food and Beverage Service


Our program is designed to ensure that the level of training meets the service needs of the hotel.

The program can be tailored to the specific needs of individual hotels.


Hottel Butler Department Training:


This course teaches all of the basic skills required for a hotel or resort to have an expertly-run Butler department. The emphasis is on a good, solid skill set. Whether you currently have a Butler department or want to install one, this course will establish the fundamental skills needed for your team to be successful. But more importantly our program includes a “train the trainer” segment so that you can continue the process of improving the skills of your team on an on-going and cost effective manner


Hotel Service through the Bespoke Bureau’s eye


Delivered on site at your hotel, Hotel Service through a Butler’s Eye is an invaluable training method for hotels that are seeking to either gain or maintain a specific star or diamond designation. The Butler’s Eye increases guest satisfaction from arrival to departure by training staff to deliver a more cohesive and comprehensive approach to service. Hotel Service through a Bespoke Butler’s eye is a training program that equips frontline hospitality personnel – doormen, front desk clerks, housekeepers, room service, etc. – with the tools and knowledge that assists them to deliver stellar service with the same keen and comprehensive attention to detail that defines five-star butler service.

Hotel Service through a Bespoke Butler’s eye is the logical next step after receipt of a ‘Mystery Shopper’ report.  You have the report. Now what do you do?


The Bespoke Butler’s Eye:


  • provides the comportment and body language a doorman should have as guests are welcomed to your hotel
  •  polishes the language that a front desk clerk uses to check guests in and out of your hotel.
  • provides that extra attention to detail that elevates Room Service to In-Room Dining.
  • guides housekeepers to ensure that drapes are hanging neatly, clothes hangers are all facing in one direction and that turn-down service is flawless

In short, Hotel Service through a Butler’s Eye enhances the guest experience at each and every point of contact with hotel personnel.

The Bespoke Bureau Hotel Butler program is delivered on site at your hotel or resort. The course can be delivered in five full days or more effectively over two weeks with ten half days, allowing staff to continue with their duties


Butler Training – Our Modules/Curriculum  (Please note: The below list is not exclusive. We can tailor make the above modules whichever way you want them done. We can add, edit or remove to your needs.) The topics that are covered throughout the course include Etiquette, Managing and Recruiting Staff, Silver Service, Care of Antiques, Care of Fine Clothes, Presentation and Packing amongst many other modules. After successfully completing the course your staff will receive a Certificate for each successfully completed module.
The Life of a Butler
History and traditions, personal traits, personal and professional standards, service in detail. 
Staff Management
Interviewing, hiring and firing, agency staff, employee handbooks and house rules, human resources and personnel issues, staff communications, time management.
 Table Management Setting tables and serving meals, styles of service, table manners, wines and champagnes, cigars, special celebrations.
Guest care
Perfecting your staff’s manners and etiquette towards your VIP and VVIP guests
 Laundry Management
 Including linens and fine fabric care, clothing maintenance, ironing & pressing, dry-cleaning, product knowledge
 Valeting Skills
Dress codes, formal wear, purchasing and care of bespoke clothing and shoes, maintaining inventories and packing suitcases
Communication and cultural differences
Cultural differences, interpersonal skills, body language, remembering names and making conversation, telephone manners, personal presentation skills.
 Etiquette & Protocol
Addressing persons of different cultures and titled persons, acquiring social confidence, social correspondence, common-sense good manners and consideration for others.
Wine, Champagne, Cigars
Work shop in wine tasting, matching food and wine, when to drink what and where to purchase fine wines and cigars
Below are a few examples of our hands on/role play scenarios of “old fashioned butling” that are popular:


Butler Scenario
























































Welcoming guests and visitors.

Answering the Phone

The Importance of Keeping up Appearances

Understanding the guest’s wishes

Dealing with Guest Requests

Dealing with a Difficult guest

Entering a guest room

How (if) to accept a gratuity from a guest

How to address and treat guests

How to behave and get on with everyone

How to clean and prepare shoes.

Personal hygiene and appearance

How to give “Silver Service” vs “Butler Service” How

How to open a bottle of champagne.

How to pour wine and water at table

How to prepare and serve afternoon and high tea.

How to prepare and serve fresh fruit.

How to serve breakfast,  Food Hygiene

Dress Code

Staff Rotas

Being a Professional, Being Discreet

Booking Travel and Restaurants

How to serve dinner with great style and skill.

How to serve guests with refreshments.

Packing and unpacking a suitcase, preparing guest for travel

Cultural Differences and Communication

Welcoming guests and visitors.

Answering the Phone

The Importance of Keeping up Appearances

Understanding the guest’s wishes

Dealing with Guest Requests

Dealing with a Difficult guest

Entering a guest room

How (if) to accept a gratuity from a guest

How to address and treat guests

How to behave and get on with everyone

How to clean and prepare shoes.

Personal hygiene and appearance

How to give “Silver Service” vs “Butler Service” How

How to open a bottle of champagne.

How to pour wine and water at table

How to prepare and serve afternoon and high tea.

How to prepare and serve fresh fruit.

How to serve breakfast,  Food Hygiene

Dress Code

Staff Rotas

Being a Professional, Being Discreet

Booking Travel and Restaurants

How to serve dinner with great style and skill.

How to serve guests with refreshments.

Packing and unpacking a suitcase, preparing guest for travel

Cultural Differences and Communication

The Guest,  The Pantry and Menu Book.

The importance of check lists for all occasions

Role of the valet and ladies maid

Excelling as housekeeper + Laundry and Clothes Care


(Please note: The above list is not exclusive. We can tailor make the above modules whichever way you want them.

 We can add, edit or remove to your needs.)



Example of how we can run the modules:
(The below modules can run from half a day to 1 week depending on what level you want the students to learn and how much role play you want them to experience. The more the better)



Module 4
Excelling as housekeeper + Laundry and Clothes Care
– Daily and Weekly Tasks/Work sheets
– Time Management and Prioritising Work
–  Rotas
– The Cost of Fine Garments
– Drying Techniques
– Fabric Care
– Antiques and Fine Art
– Making Beds and Changing Sheets
– Turndown Service
– Polishing Wood and Care of Furniture
– The Different Types of Flooring
– Dusting
– Vacuuming and Sweeping
– Cleaning the Bathroom
– Wardrobe Management
– Folding and Sorting Clothes
– Hand Washing Clothes
– Washing Silk and Other Fine Clothing




































British Professional Nanny training & Hotel Creche Qualification Certificate
This Creche course Course curriculum is developed by devoted child care educators specializing in early childhood education and child development.  The intensive hands-on, 1-7 days and the students will receive a Professional Creche Qualification certificate after completion. Focuses on a variety of important child care topics from child health & safety, communication with child and parents, developing age appropriate activities etc.  Student nannies will learn care essentials for older infants, toddlers, and pre-schoolers, early school age including nutrition, handling tantrums, professionalism, education, redirecting, developing routines and healthy habits, positive reinforcement, potty training and more.



Receive a Professional Hotel Creche Qualification Certificate after training in the areas below:

–      Child Health & Safety Awareness          

–      Early Childhood Development (6mos – 6yrs)

–      Engaging / Educational Activities for Kids

–      Essentials of older Infant, Toddler & Preschool Care

–      When to Call the Doctor, Handling Emergencies

–      Developing a Schedule & Routine

–      Transitioning / Re-Directing

–      Leadership / Being a Role Model

–      Toddler Potty Training and Hand Washing

–      Preventing and Handling Temper Tantrums

–      Preparing Nutritional Meals and Healthy Snacks

–      Preparing for Naptime/Bedtime

–      Coping with Separation Anxiety

–      Nanny Hand-outs & Resources

–      Professionalism and Nanny Job Responsibilities

–      Interview Skills, Resumes & Must-Know Tips

–      Play Dates, Outdoors and more…



Contact us:



Blackwell House

1 Guildhall Yard

Near Bank

City of London


Phone:  +44 (0) 2031670926







Tracy Matthews: Hotel Crèche & Nanny trainer:

Tracy has been qualified as a childcare professional for 17 years.

She has worked in a variety of settings including schools, nurseries and private families in the UK and all over the world.

She manages a team of staff and regularly delivers training to develop and enhance their knowledge.

Tracy is passionate about children’s care and education and feels that people who work with children should be highly qualified and experienced.

The Butler and Creche Academy’s Training Venues

The Bespoke British Butler School is the leading 5 star Butler training establishment devoted to the training of Butlers, Housekeepers & House Managers. You can send your staff to us or we can come to you

Our 2 week residential training courses in the countryside are held in Morley Old Hall

Our Stately home for the British Butler training.

“Morley Old Hall” provides both the venue for the training and accommodation for the participants. We arrange pick up and accommodation for your staff if you want to send them to us








For more information, please contact:

Bespoke Bureau
Phone:  +442031670926    

Morley Old Hall











Morley Old Hall History is well documented in a number of reference books including Pam Boys’ “Beautiful Homes of Britain”, Pevsner’s “Buildings of England” and Burke’s “Guide to Country Houses”.

The house dates from the late 16th Century and was built by the Sedley Family who acquired the manor in 1545 and owned it until around 1790. The Hall is enclosed by an Anglo Saxon moat which was probably dug 700 years ago to make the walls for an earlier dwelling.

Ownership since 1790 has included Field Marshall The First Lord Ironside, who was Chief of the Imperial General Staff in May 1940 and Commander-in-Chief of Home Forces during the Second World War.

Other owners include Mrs Janet Shand Kydd, first wife of Peter Shand Kydd and stepfather of Diana, Princess of Wales. It is now used partly by the Bespoke British Butler School.Course dates are July the 8th 2013 for 2 weeks and various other dates over the year.


Your accomodation:

Morley Old Hall has three holiday cottages and two moat rooms on site available for students to enjoy the tranquillity of the site and explore the grounds and nearby Norfolk Broads.

We have the following reduced priced guest accomodation available on the Estate for our trainees


35/night for a bed (shared in a cottage or moat room)

Link: http://morleyoldhall.net/

If you prefer to stay in Wymondham or a nearer village then you can book on your own. Plently of B & B ‘s available



For more information, please contact:

Bespoke Bureau

Phone:  +442031670925    








Blackwell House:

Our 2 day intense training in London is held in our prestigous listed large offices in Blackwell House, Guildhall Yard, Central London in a Listed building.


Blackwell House is an elegant, highly characterful late Victorian, early Edwardian building situated on the corner of Guildhall Yard off Gresham Street in the heart of the City.

Situated within a few minutes walk of seven underground and main line stations including Bank, St Paul’s, Mansion House, Moorgate, Cannon Street and Liverpool St.

Furnished to a high standard with a traditional or modern feel, serviced offices and suites are available for one to ten people on seven floors accessible by stairs and an impressive antique lift.

Blackwell House, situated in Guildhall Yard, is named after Blackwell Hall, the woolmerchants’ medieval market place, which was transformed from a place of residence to a weekly ‘closed shop’ in 1396. The third version of the hall was demolished in 1822 with the decline of the woollen cloth market in London. This site has been at the centre of London Civic life since 1st century AD. The story starts with the Roman amphitheatre which was discovered and excavated in 1988. The outline of the amphitheatre arena has been set in the design of the new Yard’s surface, which can be seen from the Centre. Parts of the stone and tile walls of the amphitheatre have been preserved, for public access, within the basement of the Corporation of London’s new Art Gallery which has been built on the site of Blackwell Hall.










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Bespoke Bureau© 2012 | Blackwell House | Guildhall Yard | Near Bank City of London EC2V 5AE, UK

Telephone: +44 (0) 2031670926| main@bespokebureau.com

Bespoke Bureau, Domestic Staff Agency London